I'm looking for someone who can grow into Head of Offline Growth for my CPG startup. I care more about unusually high agency and entrepreneurial instinct than experience. The role starts hands-on and commission-based, working directly with me to figure out how we win offline — with the goal of building something repeatable and growing your role and compensation alongside it. I'm only looking for 1–2 people to start.
RUME is a consumer brand making café-quality instant lattes with the milk already built into the powder. Add water, shake or stir, and you have a latte in seconds — without an espresso machine, a coffee shop, or separate milk.
Because it's a physical product people can taste and understand immediately, there are a huge number of ways to introduce it to someone in the real world. The challenge is figuring out which of those interactions actually turn into repeatable online customer acquisition.
"The goal is to master each stage, then earn the right to build the next one on top of it."
The goal is always an online purchase. You might get there through sampling, events, referrals, flyers, partnerships, direct outreach, or something we haven't thought of yet. Every customer you drive enters an online funnel, and roughly 3–4 weeks after their first purchase, they'll have the opportunity to become a subscriber.
There are a lot of levers we can experiment with — the offer people receive, the landing page they hit, how we capture and follow up with leads, what emails customers receive after purchasing, how and when we introduce the subscription, the physical materials we use, where we show up, what we say, and how we turn an offline interaction into an online customer.
"You're not being handed one tactic to execute. You're being given a growth problem with a lot of levers to pull — and we'll work through those levers together."
The working relationship is collaborative: you bring initiative, ideas, and what you're learning in the field; I help pressure-test those ideas, provide context, remove roadblocks, and put resources behind the things worth testing so we can learn and improve quickly.
It does not matter whether the customer came from a sample, a face-to-face sale, a flyer, a referral, a pop-up, a club partnership, or another approach. Even if the physical interaction involves giving away or selling product, the commission is tied to the tracked online purchase — not a prescribed activity.
"We'll regroup after the first week. There's no magic quota — I want to see that you attacked the problem, created some results, learned quickly, and have a point of view about what to try next."
I care much more about unusually high agency than experience. You do not need to arrive with a perfect résumé or a finished skill set. You do need to be the kind of person who naturally creates momentum.
I'm not going to move someone forward just for the sake of giving them a bigger title. We need to actually crack each stage, understand it, make it repeatable, and keep improving it before we build the next stage on top.
But our incentives are completely aligned: I have nothing to gain by keeping a great person stuck at a smaller stage. The faster we create something that works and you become capable of owning more, the faster I want to expand your responsibility, role, and compensation.
"My ideal outcome is that you quickly become too valuable for the original commission arrangement — because that means we found the person who can actually build and eventually lead this function."
I'm deliberately starting small — not building a saturated team of "campus ambassadors." I'm looking for just 1–2 people I can work closely with while we figure out what works and build this together.
Email cooper@makerume.com →Include anything in your application that you'd like me to see. If you feel like a potential fit, I'll reach out to set up a call and we can see if we'd like to work together.